Sports Media Report
The American Basketball Association was relaunched in 1999 and now includes over 150 teams across the United States. Traditionally ABA game tickets have been sold locally offline or as cash sales at the gate, limiting the ability of teams to grow their fan base and ticket sales.
Each year the share of sporting and event tickets purchased online and on mobile devices steadily increases, while offline sales decline. With more people searching for events on their phones, it becomes vital for event promotion and ticket sales to be mobile accessible to maximize market share.
The ABA and Ticketbud partnership is a great match for both organizations. Ticketbud sets ABA teams up for success, providing ongoing customer support and comprehensive reporting. Pre-sold game tickets give the ABA early access to funds and the ability to reach new audiences through digital channels.
Both companies acknowledge there will be a transition period as ABA teams and attendees adopt this new purchase channel and the opportunities it presents. Ticketbud supports ABA team owners with the tools for growth. Fans benefit from convenient ticket purchase and smooth gate entry, with fast scanning of mobile or print at home tickets.
“I want to grow the relationship between Ticketbud and the ABA, with more and more teams taking advantage of this partnership as they see the tremendous advantage Ticketbud provides,” said Joe Newman, American Basketball Association, CEO and Co-founder.
It’s All About Data
Online ticketing collects valuable data and insights that can be used in a variety of ways. Getting unrestricted access to this data is vital, as is your ownership of it.
“We look forward to a strong partnership with the ABA. It’s all about the value of customer data and buyer behavior insights. Building customer profiles from data allows the ABA to have more impact with their ongoing customer engagement, targeted communication and promotions,” said Kayhan Ahmadi, Ticketbud CEO.
Setting the ABA up on Ticketbud
The ABA has an overarching landing page that highlights all the teams currently offering online tickets. Each team then has their own team page with customized images and content, showcasing their games as individual events. This setup also gives teams the freedom to operate independently financially, with seperate accounts. Online ticketing also gives the ABA an easy way to collect fees from teams by building it into the ticket price.
The original American Basketball Association was a men’s professional basketball league that operated from 1967 to 76. The current ABA was relaunched in 1999 and now includes over 150 teams across the country, making it the largest professional sports league in the US. It is also the most diversified with 75% of its owners being African-American, Hispanic, Asian or women – with over 30 of the teams being owned by women.
The ABA season runs from November to March with playoffs that follow. Learn more about the ABA and it’s teams, or visit the ABA on Ticketbud for tickets (new teams are signing up to Ticketbud every week)
