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LaLiga North America Releases Soñando Con LaLiga Documentary

La Liga VideoLaLiga North America today released their newest documentary series, Soñando con LaLiga, which details the experience and progress of the best 17 players from the Allstate Sueño Alianza National Showcase while they traveled to Spain and competed against LaLiga academies and in front of LaLiga coaches and scouts. Several of the players were selected for trials by LaLiga teams throughout assorted divisions and will have the chance to play professionally in the world’s best league.

These players, primarily from underserved communities across the United States, would have been left out or overlooked by the traditional pay-to-play system of organized youth sports. The trip was the most recent initiative within LaLiga North America and Alianza de Futbol’s partnership, and continued LaLiga’s commitment to growing soccer in North America at a grassroots level and provide the Hispanic community opportunities they otherwise would not have access to via the game. The series explores the nuances of the trip and includes interviews with players, detailing their journey to discovery throughout the Allstate Sueño Alianza National Showcase and what led them to this trip, their backgrounds, and their expectations for the future.

Allstate Sueño Alianza is the largest and most prestigious scouting program in the United States and allows Hispanic soccer players across U-14, U-17, and U-20 categories the opportunity to be observed by coaches and scouts from LaLiga, US Soccer, FMF, MLS, USL, Liga MX, and the best college programs in the country. Between May and September, every year the program tours in 10 cities throughout the United States and with the registration of over 5,000 players. These 5,000 are narrowed down to the top 50 that participate in the Allstate Sueño Alianza National Showcase. LaLiga coaches attended the 2019 event and selected 17 players, who traveled to Spain.

Since its inception in 2018, LaLiga North America has remained consistent in their work to achieve their overall mission—to help grow the sport of soccer by creating and fostering a community of players, fans, and supporters in the US and Canada at grassroot touchpoints. Soñando con LaLiga furthers that work by showcasing the passion, determination, and excitement these young players bring to their game, that would have been left undiscovered if not for Alianza de Futbol and this partnership with LaLiga.

Watch Episode 1 here.

 

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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