Sports Media Report
La Vida Baseball (@LaVidaBaseball), the nation’s leading multi-language Latino baseball lifestyle media company, today announced a multi-year partnership with Minute Media to greatly expand the reach of LVB’s daily, premium video content utilizing Minute Media’s proprietary publishing platform and distribution channels. Minute Media, owner of The Players’ Tribune, Fansided, The Big Lead and 90min, distributes content to hundreds of partners through its proprietary technology.
“Our content offering continues to grow as the discussion around baseball does not stop, and working with Minute Media allows us to continue to expand our significant reach and our business relationships,” said Jay Sharman, TeamWorks Media CEO, the parent company of La Vida Baseball. “The team at Minute Media knows how to engage and grow diverse communities through top-of-the-line publishing tools and technology, and we are excited to reach that wider audience in partnership with them.”
“The digital content platform that La Vida Baseball has built fits a wide variety of consumers, including a focus on [US hispanics], a continued growth area for us as a business,” said Rich Routman, President and CRO at Minute Media. “With our publishing platform, including our online video technology, we’re confident we’ll help LVB tap into audiences they haven’t been able to reach before.”
The partnership will allow LVB to distribute daily content amongst Minute Media’s publishing partners and their proprietary technology will significantly expand the reach of LVB’s premium, daily video and content generated by its editorial team. The partnership will also help expand access to an enormous and engaged Latino baseball fan audience, estimated to be nearly 20 million in the U.S. alone.
LVB is now using Minute Media’s publishing stack, including CMS, website, video platform, engagement tools and reporting which will enable the future growth of LVB across different channels including organic SEO growth.
La Vida Baseball, along with its on-air personalities, boast a collective social media following of more than one million fans. La Vida Baseball produces several social media series, highlighted by La Vida Baseball ¡Live!, the brand’s weekday interactive, fan-centric live show, hosted by Jennifer Mercedes (@Chica_Deportes). El Bullpen is a daily, short-form cultural video round-up, hosted by Julie Alexandria (@JulieAlexandria). Being Guillén, a hilarious weekly show and podcast, is hosted by former World Series Champion manager, Ozzie Guillén and two of his sons, Ozzie Guillén Jr. and Oney Guillén, and has quickly become one of the most watched shows around the culture of baseball – anywhere. Recently Ozzie Guillén Jr. launched Gaming with The Guilléns, a live, engaging Twitch experience where Guillén Jr. challenges Major Leaguers to play him in the video game “MLB The Show.” Home Plate, a newly launched video series celebrates food and lifestyle hosted by Jennifer Mercedes and Julie Alexandria.
