Sports Media Report
Ready® Nutrition (@ready nutrition), one of the fastest growing sports nutrition companies in America, announced today that it has signed a multi-year partnership with UCLA to become the Official Protein of UCLA Athletics.
As the Official Protein of UCLA Athletics, Ready® will be the exclusive provider of protein products to nearly 700 student-athletes in all 25 Bruin sports. Those products will include Ready’s all-natural, complete line of performance products including their well-known Ready® Protein Water, Bars, Powder and Plant-Based Functional Snacks.
“UCLA Athletics has such a rich tradition and I know they want the very best for their student-athletes. We are committed to helping them continue that tradition by supplying best-in-class products to meet the department’s nutritional goals for its athletes,” said Ready® Founder and President Pat Cavanaugh, himself a former student-athlete and University of Pittsburgh basketball team captain.
UCLA’s Director of Football Performance, Frank Wintrich, first became aware of Ready® Nutrition in 2019, when he had his student-athletes sample the products.
“We’re thrilled to welcome Ready® to the UCLA family,” added UCLA’s Alice and Nahum Lainer Family Director of Athletics Martin Jarmond. “We want to give our student-athletes every edge and opportunity to reach their potential and be elite. Nutrition is such an important factor in athletic performance.”
The relationship between UCLA Athletics and Ready® Nutrition was secured by UCLA Rose Bowl Sports Properties, the Bruins’ multimedia rights holder and locally based sponsorship team for Learfield IMG College. In complete collaboration with Jarmond and the athletic administration, UCLA Rose Bowl Sports Properties works with local, regional and national brands looking to align with the Bruins.
This is Ready® Nutrition’s second big splash in the Southern California market. Two-time pro football Defensive Player of the Year Aaron Donald was so impressed with their products that he signed on in 2019 as an investor and co-owner of the company. He was joined this past May by global basketball star and reigning MVP, Giannis Antetokounmpo, who also became an investor and co-owner after using Ready’s products the past two seasons.
