Sports Media Report
Ready® (@ready_nutrition), one of the fastest growing sports nutrition companies in North America with co-owners Aaron Donald and Giannis Antetokounmpo, today announced the launching of its much-anticipated sports drink, an advanced and science-based line of sports drinks designed to optimize energy and hydration during competition. Both Antetokounmpo and Donald were involved in the development of the product over the past fifteen months.
Ready®features the essential elements to replenish much needed carbohydrates, fluid and electrolytes during performance. All without adding any cane sugar. Its label proclaims, “We’re Built Different”, a claim that spotlights the difference between Ready® and other brands because of its upgraded formulation based on the latest in sports nutrition and performance science that includes:
• A scientifically formulated blend of Superfruits and B-vitamins designed to optimize nutrient delivery and energy production, delaying fatigue.
• Superfruit carbohydrates infused from real food sources, meaning there is NO added sugar, a much healthier way to fuel the body than ingesting the added white or cane sugar found in many other sports drinks on the market.
• An ideal and proprietary electrolyte blend that more accurately mirrors what athletes lose when they sweat, helping to maintain physiological balance and improve hydration.
“We felt strongly that there was an opportunity to disrupt the sports drink category by providing a combination of carbs for energy and hydration in one product if we followed the sports nutrition science more closely,” says Pat Cavanaugh, Ready® Nutrition’s Founder and CEO. “Carbs coming from superfruits instead of just added sugar was a game changer for us. And an electrolyte blend that was chosen based on how much athletes lose when they sweat, rather than focusing on only one primary electrolyte, means a more efficient hydration product.”
“Of course, the benefits of our sports drink are lost if the taste doesn’t measure up. Aaron and Giannis were involved every step of the way when it came to great taste, flavor and how light and refreshing it needed to be.”
Ready is available in eight (8) flavors that include Peach Mango, Fruit Punch, Berry Lemonade, Orange Passion, Mixed Berry, Strawberry Banana, Blue Raspberry and Black Cherry. The drink is bottled in Ready’s® next generation, design patented bottles in both 28 oz and 16.9-ounce sizes.
