TeamWorks Media, the parent company of La Vida Baseball, today announced a new strategic content partnership with Marquee Sports Network. The partnership includes the creation of features and a 30-minute Hispanic Heritage Month special around some of the greatest Latino Chicago Cubs past and present. The vignettes and show, which will also highlight fans, music and culture tied to the Cubs, will debut around Cubs games starting in early September.
“The history and ties of some of the greatest Latino players in MLB history goes through Chicago, and we are proud to be able to expose these stories to a new audience, as well as highlight some of the Cubs current and rising players through this partnership with Marquee Sports Network,” said Jesse Menendez, Managing Director of La Vida Baseball. “This type of expansive storytelling is what we have built our platform on, and we look forward to reaching an even larger audience as we head towards September.”
“We are excited to partner with La Vida Baseball to deliver these great stories to our fanbase as we head towards Hispanic Heritage Month on September 15,” said Mike Santini, SVP Programming and Production of Marquee Sports Network. “There are few more vibrant Latino cultures tied to baseball than the one in Chicago, and the Cubs have been, and will continue to be, deeply tied to that audience.”
The partnership with Marquee is the latest in a series of expansive storytelling platforms La Vida Baseball has launched recently. Others include “Locker Room Talk,” a weekly discussion about women, especially Latinas, in sports hosted by Julie Alexandria and Jennifer Mercedes, “Being Guillén”, a hilarious weekly show and podcast hosted by former World Series Champion manager Ozzie Guillén and two of his sons, Ozzie Guillén Jr. and Oney Guillén; and “Polvora, Voz & Diamante”, a high energy Spanish language show hosted by Jesse Castillo, a two-time Mexican League MVP, Polo Ascencio, the Cardinals Spanish language broadcaster, and Mexican rock star Pliego Villarreal. Earlier this year La Vida Baseball launched “The Year of 21,” a multi-platform content initiative created to inform, engage and educate fans worldwide about the life, the impact and the legacy of Roberto Clemente.