Sports Media Report
SiriusXM and I Am Athlete, the athlete-led media network founded by former NFL All-Pro receiver Brandon Marshall, announced today they have joined forces in a new expansive content deal that includes a live nightly radio show and other game-changing projects.
The new agreement will expand the already popular I Am Athlete platform by delivering new innovative programming to more fans who want an authentic “locker room” perspective on sports and pop culture directly from those who played the game.
I Am Athlete and SiriusXM will produce a new nightly show that will air nationwide on SiriusXM’s Mad Dog Sports Radio (channel 82 on SiriusXM radios and on the SXM App). Debuting this Wednesday, April 27, I Am Athlete Tonight will air live every weekday from 7-9 pm ET/4-6 pm PT.
Former NFL defensive end Leger Douzable will lead a cast of rotating co-hosts that will feature Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly as they engage in the type of thoughtful, unfiltered discussions that the I Am Athlete podcast is known for. I Am Athlete Tonight episodes will also be available as podcasts after they air on SiriusXM.
SiriusXM and I Am Athlete have also entered into a developmental agreement and will combine the strength of both brands and platforms to bring additional engaging talent to the air and develop new and unique content in the future.
As part of the agreement, SXM Media, SiriusXM Holdings’ advertising sales group, is now the exclusive global ad representative for the popular I Am Athlete audio podcast – hosted by Brandon Marshall and Chad “Ochocinco” Johnson – and other audio podcasts developed with I Am Athlete. SXM Media also sells across the I Am Athlete video podcast. SXM Media is the gateway for marketers to the #1 U.S. podcast advertising network in reaching weekly podcast listeners, per Edison Research.
The I Am Athlete podcast is available on all major podcast platforms.
“We are excited to team up with SiriusXM. SiriusXM is an extraordinary company that shares our passion for innovation in storytelling and giving the athlete a platform,” said Marshall. “I Am Athlete is the premier destination for athletes to tell their own stories, write their own scripts, highlight successes and also hold each other accountable. The sports media landscape has drastically changed. Our partnership brings our unique content and approach to storytelling to fans, every day.”
“I Am Athlete has established itself as a prominent and popular podcast because it is the kind of authentic, straight-from-the-athlete talk that fans love and want more of. We’re excited to team up and build on that,” said Steve Cohen, SVP, Sports Programming and Podcasts, SiriusXM. “Brandon and team will produce new and exclusive content that will enhance our Mad Dog Sports Radio channel. And together, we look forward to developing new talent and content for I Am Athlete and SiriusXM that will appeal to listeners everywhere.”
