Sports Media Report
MSG Networks today announced that sports content creator and popular social media personality Jack Settleman will join the network as a new digital host. Settleman will bring a fun and refreshing perspective to the sports betting space through the launch of new original shows that will air exclusively across the network’s digital and social media channels.
Settleman is the founder of Snapback Sports, the world’s number one sports-focused Snapchat account. Since launching in 2017, the account has amassed over 2.5 million followers and has generated over one billion total views. Focusing on the intersection of the sports, media and technology, Settleman produces a wide range of content that covers sports betting, fantasy sports and NFTs, along with live event coverage from marquee sporting events such as the Super Bowl and NBA All-Star Weekend.
In his new role with MSG Networks, Settleman will serve as host and executive producer of Settle Your Bet, which will provide viewers with an entertaining look into the latest sports betting action around the NFL. Each week, Settleman will offer unique betting tips and identify his top picks, player props and more. New episodes will air on MSG Networks’ YouTube channel every Thursday during the football season.
“Living in New York City, Madison Square Garden has always been the mecca of sports, media and entertainment. I’m so excited to partner with MSG Networks and deliver weekly sports betting content that will tap into the next generation of sports fans,” said Jack Settleman. “This partnership is a major milestone for Snapback Sports and our whole community of fans across the world.”
Throughout the year, Settleman will launch additional digital and social media shows, develop branded content and appear at times appear across some of MSG Networks’ linear programs, including MSG PM, The Bettor Half Hour and The Betting Exchange. An avid Knicks fan, Settleman will also create exclusive content from inside Madison Square Garden at select Knicks games this season, as well as contribute to the network’s alternate BetCast coverage, which features sports-betting focused simulcasts of Knicks games.
“We’re excited to partner with influential content creator Jack Settleman and develop compelling content to further broaden our reach within the digital space,” said Talaya Gaines, Vice President of Content Strategy and Original Programming. “Jack has an engaging and authentic personality that will help deepen MSG Networks’ connection with a younger, digital-first audience.”
With a passion towards building the next generation of talent in the digital space, Settleman recently co-founded Snapback Agency with partner Alex Sheinman, which represents other digital influencers, content creators, athletes and entertainers.
