Sports Media Report
America’s Boating Channel™, the U.S. Coast Guard funded boating safety and boater education video service produced by United States Power Squadrons® (USPS), has entered into an agreement with the ACA (American Canoe Association), the national nonprofit organization that serves the broader paddling public through a variety of educational, stewardship, and competitive initiatives, to include the ACA’s substantial catalog of videos on a wide range of paddlesports topics in America’s Boating Channel’s new smart TV offerings.
The announcement was made by America’s Boating Channel’s Vice President of Business Development, Kathy Strachan, and the ACA’s Safety Education and Instruction Director, Kelsey Bracewell.
“With paddlesports now the nation’s largest and fastest growing segment in recreational boating, we are especially pleased to showcase the ACA’s exemplary video content in both our smart TV on-demand app and linear video channel,” said Kathy Strachan. “Featuring the ACA’s large assortment of titles in a variety of paddlesports categories will help enable this rapidly growing group of boaters to safely enjoy all aspects of paddling and have more fun on the water.”
The ACA’s Safety Education and Instruction Department Director, Kelsey Bracewell noted, “In partnership with the U.S. Coast Guard, the ACA has been able to produce nearly 100 paddlesport educational videos about a diversity of topics including kayak fishing, canoeing, stand up paddleboarding, recreational kayaking, and paddling with kids. These video collections not only address important skills, tips, and tricks, but also highlight critical knowledge such as trip planning, hazard awareness and avoidance, multi-use waterway navigation, and proper life jacket wear. Having these videos included in America’s Boating Channel’s smart TV app and channel will greatly expand the accessibility and impact of our paddlesport safety messaging; we are grateful to be a part of this project.”
Strachan added, “America’s Boating Channel’s expansion from online and social media delivery of boating safety and boater education videos is now underway. We will be the first television channel fully dedicated to boating. We will distribute a broader mix of higher appeal video content encompassing boating lifestyle sports, news, and entertainment genres on smart TVs as well as computers and mobile devices in coming months. Launch dates for both the America’s Boating Channel on-demand app and linear video channel will be announced soon.”
