Sports Media Report
There have been historic Sports auctions, legendary Sports auctions, landmark Sports auctions. But there has never been anything like Heritage’s August 23-25 Summer Platinum Night Sports Auction, which could become the biggest Sports auction ever.
There have already been countless headlines about its centerpiece: the New York Yankees jersey Babe Ruth wore when he called his shot (or not?) against the Chicago Cubs in Game 3 of the 1932 World Series. The jersey, photo-matched more than any ever worn during a mythic moment, is even scheduled to return to Wrigley Field on July 23. The jersey’s $30 million estimate garners as many knowing nods as wide eyes. As Heritage’s Director of Sports, Chris Ivy, said this spring, when the jersey’s auction was first announced, “Ruth’s World Series jersey is the most significant piece of American sports memorabilia to be offered at auction in decades.”
Collectors wholeheartedly agree: Bids crossed the $10 million mark just hours after the auction opened for bidding Saturday.
But this auction’s highlights are seemingly endless, spanning jerseys worn by titans, bats swung by legends, balls smashed (and signed) by folk heroes, even the bases trodden by baseball’s home-run record-setter and an authenticated Yankees cap The Babe wore during the early 1930s. Every piece tells a story behind a statistic, conjures a memory of a milestone moment and shares its place in history with the heroes of diamonds, hardwood and gridiron.
Where even to begin? Perhaps with the virtual visit to Monument Park and the Murderers’ Row of jerseys worn by legendary Yankees — Gehrig, Mantle and DiMaggio joining Ruth — during history-making moments.
Gehrig shares this auction’s spotlight with Ruth, with whom he played more than 1,300 regular-season games. Heritage is honored to present a road Yankees jersey photo-matched to the 1938 season, which was toward the end of Gehrig’s 2,130 consecutive games-played streak.
During the back half of that year, The Iron Horse was noticeably and admittedly weakened by his yet-undiagnosed ALS. “I don’t know why,” he said toward the season’s end, “but I just couldn’t get going again.” Wrote biographer Jonathan Eig, “Though he played the entire 1938 season and helped the Yankees win the World Series, he knew something was wrong.” About a month into the 1939 season, Gehrig benched himself, never to return to the field until his immortal farewell at Yankee Stadium on July 4, 1939.
This jersey has been matched to three photos from The Iron Horse’s final full season.
