Sports Media Report
As the celebration of professional women’s basketball prepares to descend upon Chicago, TOGETHXR, the fastest-growing and most engaging women’s sports media company, today confirmed that it will again curate the ultimate slate of multi-day fan experiences.
Leading into one of the biggest weekends in women’s sports, TOGETHXR House will take over a warehouse space July 24-25 in Chicago’s West Loop with partner activations open to the public each day from 12-5 p.m. CT and exclusive events within one mile of all the on-court action at the United Center.
TOGETHXR Housewill again serve as a central hub for a massive two days of interactive programming that welcomes fans, athletes, creators, and industry leaders.TOGETHXR’s overall presence in Chicago will provide guests with an opportunity to explore marquee activations, including The Aveeno® Scented
Tunnel Walk, DICK’S Sporting Goods Merch Shop, The Dream Closet presented by Barbie® & Reebok, Paula’s Choice Popsicle Stand, Pinterest Styling Studio, Peloton Morning Run & Boost Bar led by Jess Sims and Kirsten Ferguson, Stanley 1913 Social Club and a new product collection, Suave Court with IX to Five, and The Xfinity Courtside Crossover.
“With our second iteration of TOGETHXR House and continued in-market programming, we’re once again building a presence that focuses on community, culture, and entertainment,” said Lauren Tolila, TOGETHXR Senior Vice President of Brand Partnerships. “There will be something for everyone in spaces that highlight the excitement of a major destination sporting event through a truly authentic and thoughtfully designed footprint.”
Anchoring the entertainment, TOGETHXR House will host a must-see live recording of “Unsupervised” powered by Suave and IX to Five, featuring the always-hilarious professional women’s basketball duo of Sydney Colson and Theresa Plaisance, endearingly known as Syd & TP on Friday, July 24 (10:45 a.m. CT). The live show event will provide a blend of sports, pop culture, and the banter of completely unfiltered stories that make it feel like fans are crashing a group chat. In addition, Syd & TP will put fans’ basketball skills to the test on contests played by a whole new set of rules, when the duo hosts Faces of the League Skills Challenge on Saturday, July 25 (2:30 p.m. CT).
Now in its third year, the Queens of the Court Panel presented by Aflac, the leading provider of supplemental health insurance in the U.S.1, returns as a signature event of the weekend on Saturday, July 25 (11:30 a.m. CT) at 167 GREEN. Hosted by multimedia journalist Ari Chambers, the event will feature three-time NCAA Division I national champion coach Dawn Staley, WNBA three-time champion Diana Taurasi and additional stars to be announced. Conversation will focus on the evolution of the game, the forces driving growth, and what’s ahead for women’s sports.
Aflac will also host the annual Queens of the Court VIP party, an exclusive, invite-only event celebrating the players, the game, and the continued momentum of women’s sports.
Additional talent appearances, giveaways, and exclusive experiences at TOGETHXR House will be revealed only on TOGETHXR’s official channels.
TOGETHXR House is free and open to the public, no tickets are required to enter. Some programming may require a separate RSVP or early arrivals due to limited capacity, and select events will be invite-only.
