Sports Media Report
TeamWorks Media, the parent company of La Vida Baseball, today announced the launch of its new weekly show highlighting the achievements of women and Latinas in sports, “Locker Room Talk.” Hosted by Julie Alexandria and Jennifer Mercedes, two Latinas with more than 20 years of sports industry reporting experience, “Locker Room Talk” is a show celebrating women in all aspects of the sports world by recognizing their contributions and the barriers they have overcome in their journeys. The show debuts Wednesday August 4 with new episodes rolling out weekly on YouTube and Facebook along with additional content across all La Vida Baseball social channels.
“Women have always been at the forefront of challenging cultural norms. This show was created as a platform for the incredible community of trailblazers who continue to redefine our industry,” said Jesse Menendez, Managing Director of La Vida Baseball. “Julie Alexandria and Jennifer Mercedes are leading important conversations with industry leaders. With Locker Room Talk, Julie and Jennifer have created a space where women can share their stories, experiences and of course their triumphs. Everyone needs to watch this show.”
“Locker Room Talk is my way of giving back and creating space for the next generation of women who are looking to enter the world of sports broadcasting and business,” said co-host Julie Alexandria.
Co-host Jennifer Mercedes added, “Forget about getting your foot in the door, with Locker Room Talk we’ve created our own door. Our goal is that it’s big enough to let in as many women as possible.”
Guests currently lined up for “Locker Room Talk” include NY Yankees hitting coach Rachel Balkovec, NFL Network’s MJ Acosta-Ruiz, Chief Business Officer at A-Rod Corp. Kelly Laferriere , MLB agent Lonnie Murray, diplomat and non-profit We Are All Human CEO Claudia Romo Edelman, MLB writer Shakeia Taylor, Turner Sports’ Lisa Byington (first woman to call NCAA men’s March Madness game), MLB Network’s Melanie Newman, ESPN’s Sarah Spain, Drone Racing League president Rachel Jacobson and Arizona Diamondbacks’ Mariana Patraca.
In addition to “Locker Room Talk,” LaVida Baseball has a wide range of social media streaming series, highlighted by “Being Guillén”, a hilarious weekly show and podcast, hosted by former World Series Champion manager, Ozzie Guillén and two of his sons, Ozzie Guillén Jr. and Oney Guillén; and “Polvora, Voz & Diamante”, a high energy Spanish language show hosted by a Mexican League MVP, the Cardinals Spanish language broadcaster and a Mexican rock star. Earlier this year La Vida Baseball launched “The Year of 21,” a multi-platform content initiative created to inform, engage and educate fans worldwide about the life, the impact and the legacy of Roberto Clemente.
See promo video here: https://vimeo.com/572384643
