Sports Media Report
As final preparations are being made by World Food Championships to host hundreds of amateur and professional cook teams in Indianapolis this Fall, one thing is guaranteed… the Kitchen Arena will be spotless. The World Food Championships announced today that Bar Keepers Friend will serve as the “Official Clean Team” at this year’s event taking place November 8-12 at the Indiana Farm Bureau Fall Creek Pavilion located at the Indiana State Fairgrounds & Event Center.
The “Clean Team” will be responsible for keeping the 30+ cook stations in the Kitchen Arena and surrounding demonstration areas spotless and sanitary from round to round, including opening and final rounds in the 12 different competitor categories.
Indianapolis-based Bar Keepers Friend has been a leading manufacturer of household and industrial cleaning products since 1882. The company’s “claim to fame” – its original powder cleanser – effectively removes rust, mineral deposits, oxidation, grease, and baked-on stains from a wide variety of surfaces. Over the years, Bar Keepers Friend continued to innovate, creating products like their Soft Cleanser, Cookware Cleanser, MORE Spray + Foam multipurpose cleanser, and many more. Used in homes, businesses, and institutions worldwide, Bar Keepers Friend cleaning products are safe to use on stainless steel, copper, brass, glass, fiberglass, ceramic, tile, chrome, Formica, porcelain, and Corian.
In 1956, Dr. Beurt SerVaas purchased Bar Keepers Friend from the Gisler Polish Corporation; leading to the establishment of SerVaas Laboratories. “We’re very proud to sponsor the World Food Championships,” said Paul SerVaas, President & CEO of SerVaas Laboratories. “We guarantee our cleansers will make your cookware shine as bright as your trophies. Stop by our booth and ask us for a free sample.”
“We are thrilled to have Bar Keepers Friend come abroad this year to help with the clean-up and transition between competitions in Kitchen Arena,” said Mike McCloud, Founder of World Food Championships. “We appreciate having an expert clean team using industry leading products to support the cleanup process in an environmentally positive way. With Bar Keepers Friend in the kitchen, our Food Champs can focus on food preparation and leave the cleaning to the pros.”
Since its debut in 2012, WFC has amassed a tremendous worldwide following, providing a one-of-a-kind culinary experience at its events, as well as numerous live and made-for-TV shows. In addition to popularizing competitive cooking, the WFC platform has had an undeniable impact on the food industry, facilitating the creation of more than 10,000 new dishes and supporting communities via partnerships with various local non-profits, charities, and food banks throughout the United States. In short, the WFC platform has given birth to “Food Sport” by providing a level playing field, a fair judging system, innovative culinary programming, ambassador opportunities, TV visibility and a process that allows talented culinary teams to compete in ways never seen. The 2024 World Food Championships will be held in Indianapolis, Indiana on November 8-12, with qualifying events being conducted throughout the year.
Consumers and competitors can stay up to date on all announcements and programming updates for the upcoming championship event by following the World Food Championships on social media via Facebook and Instagram (@WorldFoodChampionships) and LinkedIn (@WorldFoodChampionshipsHoldings).
