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Swet Tailor Partners with The Reese’s Senior Bowl as First-Ever Official Off-The-Field Apparel Sponsor

Los Angeles-based fast-rising menswear brand Swet Tailor, the creators of EveryDay. EveryWear,™ has teamed up with the Reese’s Senior Bowl, the preeminent college football all-star game, to exclusively sponsor the off-the-field wardrobe for players, coaches and staff. It is the first time the Senior Bowl has brought on a brand ...

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CELSIUS Teams Up with MMA Superstar Dustin Poirier

Celsius Celsius Holdings, Inc., maker of the leading global fitness drink, CELSIUS®, today announced that they have officially signed Dustin Poirier to Team CELSIUS to act as an ambassador and engage with fans and consumers on behalf of the brand. “I’ve been a fan of CELSIUS for a long-time – ...

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GSTV and WAVE.tv Launch Partnership To Bring Unique Sports Content To National Video Network

GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a new content partnership with  WAVE.tv, the sports media company for today’s fan that reaches over 200 million viewers and receives 3.9 billion views monthly across its portfolio of media brands. ...

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America’s Boating Channel Presents ‘Nav Rules and Boat Lights’

America’s Boating Channel America’s Boating Channel™ is presenting a new mini-series comprised of four videos answering the most frequently asked questions (FAQ) about the Navigation Rules. For the next two weeks, every Friday afternoon at 4:00 PM Eastern Time, a new “Navigation Rules FAQ” title will debut on America’s Boating Channel’s website homepage ...

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SiriusXM, NBA Expand Streaming Audio Agreement

Pixabay/Tookapic The National Basketball Association and SiriusXM have expanded their agreement to include additional streaming rights starting with the 2020-21 NBA season. The multi-year agreement will provide SiriusXM subscribers with the SiriusXM Premier Streaming Package access to live audio broadcasts for every NBA game. Subscribers with either a SiriusXM Premier ...

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Drone Racing League, DraftKings In Official Sports Betting Agreement

DRL The Drone Racing League (DRL), the global, professional drone racing property, today announced a deal with DraftKings Inc. (Nasdaq: DKNG) to make the sports technology and entertainment company an Official Sports Betting Partner of DRL. Upon completion of this deal, DRL drone races became the first aerial sporting event ...

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The Masters Tournament Moves to SiriusXM

GOLF.com SiriusXM announced today it has signed a new agreement to become the exclusive audio broadcaster of the Masters Tournament. For the 2021 Tournament, scheduled for April 5-11, SiriusXM will produce and present live play-by-play broadcasts all four days of Tournament play from storied Augusta National Golf Club in Augusta, ...

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La Vida Baseball Launches New Series, Mas Que Un Juego, Featuring Conversations with Iconic Latino MLB Players

credit: David Shankbone La Vida Baseball, the nation’s leading multi-language Latino baseball lifestyle media company, is gearing up to launch its newest show Mas Que Un Juego, on Thursday, January 7, 2021 via La Vida Baseball’s (@lavidabaseball) social media platforms. The new show celebrates the Latino experience through unfiltered conversations ...

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National Lacrosse League Launches Redesigned Website With Agency Partner AOR

 The National Lacrosse League (NLL), North America’s premier professional lacrosse league, today announced the relaunch of its website, NLL.com, with a complete technological and U/X U/I redesign by AOR. Designed mobile-first for digitally native fans who want to get in on the action any time, any place, the new site captures ...

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Pair Of 1980’s ‘Mike’ Trading Cards Set Auction Records

In a year when trading cards became considered an asset class, two particular sports legends name Mike who started their careers in the 1980’s – Michael Jordan and “Iron” Mike Tyson – had their rookie trading cards set new records this past weekend in Goldin Auctions End of Year Auction. ...

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