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Study Reveals Findings On Female Interest In Soccer

Gilt Edge Soccer Marketing, the leading soccer-specific brand marketing agency, today released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer’s unique connection to the female consumer. Among its many findings, the Female Passion Report revealed that: 28 percent ...

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NASCAR and NBC Sports To Launch ‘TrackPass On NBC Sports Gold’

NASCAR® and NBC Sports have teamed up to launch TrackPassTM on NBC Sports Gold, a new streaming product representing NASCAR’s most significant undertaking in the direct-to-consumer space. Set to launch in early December, TrackPass on NBC Sports Gold builds off the foundation set by FansChoice.tv and immediately becomes the most robust live and on-demand ...

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Ben Affleck To Star in Hoops Film ‘The Way Back,’ Releasing In March

Looking to join the pantheon of classic basketball-themed films (Hoosiers, Glory Road and Coach Carter come to mind, though it’s been a while since a really good one has come out), Ben Affleck is set to star in The Way Back, due in theaters from Warner Bros. in March. In ...

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From Lambeau To Rodgers, New Packers Book Has It All For GBP Fans

Green Bay is, in a word, unique among NFL cities. Besides having a few hundred thousand or a few million or so fewer residents in its metropolitan area, it’s the one holdover from a very different time in pro football’s history. And with the 100th anniversary of the then-Acme Packers, ...

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Aaron Donald Grows His Investment Footprint Into Nutrition

A recent Front Office Sports story talked about how the Rams’ Aaron Donald is quickly becoming the face of the NFL from a marketing side. Pizza Hut, Dick’s Sporting Goods, Electronic Arts, Dr. Teal’s and electric car maker Karma Automotive have all lined up to join the team of the two time NFL Player ...

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Ticketbud Partners with the American Basketball Association

The American Basketball Association was relaunched in 1999 and now includes over 150 teams across the United States. Traditionally ABA game tickets have been sold locally offline or as cash sales at the gate, limiting the ability of teams to grow their fan base and ticket sales. Each year the ...

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San Diego Seals To Host Historic National Lacrosse League Game In Las Vegas

The San Diego Seals announced today that the team will play host to the Colorado Mammoth at Orleans Arena in Las Vegas on Saturday, February 1, 2020 marking the first game in National Lacrosse League history to be played in Las Vegas, on what is traditionally the biggest sports weekend ...

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‘World’s Fastest Gamer’ Launches YouTube Series On Lets Go Racing Channel

Torque Esports Corp., formerly Millennial Esports Corp., The innovative World’s Fastest Gamer #GamerToRacer competition, today launches a behind-the-scenes YouTube series with leading motorsport and gaming channel, Lets Go Racing. World’s Fastest Gamer took ten of the greatest esports racers from around the world to the US for a 12-day non-stop ...

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NLL, Grabyo Partner To Deliver Real Time Game Highlights

The National Lacrosse League (NLL), the largest and most successful professional lacrosse property in the world, today announced it will improve the League’s ability to share real-time game highlights with its fans through a new partnership with Grabyo, the leading cloud-based video production, editing and distribution platform. “As we continue to focus ...

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Sportlogiq becomes the Official Statistics Partner of the National Lacrosse League

Sportlogiq and the National Lacrosse League (NLL), the largest and most successful professional lacrosse property in the world, have agreed to a multi-year partnership through which the Montreal-based sports analytics leader will become the NLL’s Official Statistics Partner.  The agreement will see Sportlogiq collect, analyze, and distribute live match data ...

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