La Vida Baseball (LVB), the nation’s leading English speaking Latino baseball digital media company, announced today that it has hired Siera Santos as on-air talent and content producer. As the first on-air talent to join the company in its third year, Santos will have a prominent role in all LVB ...

People used to call The Sporting News “The Bible” for sports. While that moniker doesn’t really stick to that publication any more, a new compilation may just be that. Released this week, The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry will bring both fans and ...

The National Lacrosse League (NLL), the largest men’s indoor professional league, has announced a groundbreaking partnership with GEICO, the second-largest private passenger auto insurer in the United States, as the official insurance designation of the NLL. As of the games on March 8th, all NLL teams’ away uniforms will have ...