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YuppTV to Exclusively Broadcast Hero Nidahas Trophy 2018

Hero_Nidahas_Trophy_2017-18_official_logoCricket aficionados can catch the fast-paced action and the nerve-wracking excitement of the upcoming tri-nation series, Hero Nidahas Trophy 2018, between Bangladesh, India and Sri Lanka on YuppTV, the world’s leading OTT brand for South Asian content. The T20 matches will be held in Colombo, between March 6th and March 18th. All the matches will be exclusively available on YuppTV in the USA, Canada, Middle East and North Africa, Australia, New Zealand, Malaysia, United Kingdom and Europe.

The tri-series tournament, played in celebration of Sri Lanka’s 70th year of independence, will open with India taking on Sri Lanka in the opening match. The tournament will follow a round robin format, with all three teams playing each other twice, and the top two teams progressing to the final on March 18th.

Mr. Uday Reddy, Founder & CEO, YuppTV, said, “Unlike other games, cricket has exemplary viewership across the globe, and T20 cricket has helped it gain more popularity than ever before. We are pleased to have exclusive rights for broadcasting the Hero Nidahas Trophy 2018 series in various geographies and look forward to offering our viewers the convenience of streaming the action-packed game, without missing a single moment of the same.”

Cricket fans can watch all the action LIVE from R.Premadasa Stadium in Colombo on www.yupptv.com or via the YuppTV app on their smart TVs, smart Blu-ray players, streaming media players, gaming consoles, smartphones, and tablets.

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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