Sports Media Report
The beach version of volleyball continues to thrive domestically and internationally, and the sport of beach soccer is looking to follow suit. Exposure (bikini jokes aside) has been a key to volleyball’s success, as a recent agreement with Amazon Prime has expanded the AVP’s potential audience greatly. Beach Soccer Worldwide hopes that its deal with mycujoo, by which 1500 webcasts are planned through 2021, can do the same.
“mycujoo streamed beach soccer competitions before, organically, but we are now diving into the discipline headfirst with this partnership” said Pedro Presa, CEO of mycujoo. “Our vision to support the digitalization of football is perfectly aligned with Beach Soccer Worldwide objectives to grow the discipline. We believe in the potential for beach soccer to find strong fan support, and mycujoo will help BSWW in extending the reach of their community.”
This is similar to how the AVP streamed its preliminary matches via its own website, then ceded to NBC and NBC Sports Network, before the Amazon Prime webcasts this year.
Joan Cusco, BSWW Executive Vice-President highlighted the advantages this new partnership will also mean for beach soccer fans. “As we already could see in the Euro Winners Cup, the partnership with mycujoo offers a whole new set of possibilities for beach soccer fans, as well as it opens the door to a new live streaming concept for the beach soccer competitions.”
