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United States Olympic & Paralympic Committee introduces Athlete Marketing Platform, the first comprehensive marketing program for Team USA athletes

USOC

The United States Olympic & Paralympic Committee today shared details of the new Team USA Athlete Marketing Platform (AMP) pilot program, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities. Created in cooperation with the Athletes’ Advisory Council and National Governing Bodies Council, AMP is an opt-in program that ...

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As Olympics Approach, Who Are The Athetes Engaging The Best?

Amanda Kessel

We are now LESS than 100 Days to the start of the Winter Olympics, so it is interesting to see as brands engage who are the athletes who are making the difference in their social space. Some casual fans are bemoaning the lack of NHL stars at the Games, but ...

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