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Cubs Wins Keep Extending Into The Social Space

Mariners second baseman Robinson Cano takes batting practice on Gatorade All-Star Workout Day.
Mariners second baseman Robinson Cano takes batting practice on Gatorade All-Star Workout Day. (photo: Arturo Pardavila III)

The Chicago Cubs’ dominance coming off their World Series title continued into the Hot Stove and through the spring, according to MVP Index and 120 Sports, who released their baseball social rankings today.

Chicago and Kris Bryant are the most socially relevant team and the top social post of the season respectively, while the Mariners’ Robinson Cano stole the No. 1 spot amongst all MLB players.

To determine the most valued MLB athletes, teams and posts on social media this year, Chicago-based digital sports network 120 Sports partnered with industry-leading social measurement and valuation platform MVPindex to rank them using a proprietary algorithm that evaluates social activity throughout the past year. The ranking combines three separate scores: Reach (fans, followers, impressions), Engagement (likes, comments, shares, retweets, favorites) and Conversation (positive/negative mentions).

Beginning with Opening Day 2016 through the end of the World Series this past November, the most Socially Relevant MLB Athletes included:
1. Robinson Cano
2. David Ortiz
3. Mike Trout
4. Clayton Kershaw
5. Yu Darvish
6. Bryce Harper
7. Josh Donaldson
8. Jose Bautista
9. Anthony Rizzo
10. Miguel Cabrera

One of the biggest climbers has been the Orioles’ Adam Jones, who is No. 6, based on his stellar World Baseball Classic play. Bryce Harper has dropped out of the Top 10 during the off-season, while the other nine players all remain on the Top 10 list.

From a team perspective, the Top 10 is:
1. Chicago Cubs
2. Boston Red Sox
3. New York Yankees
4. Texas Rangers
5. Toronto Blue Jays
6. Kansas City Royals
7. Atlanta Braves
8. St. Louis Cardinals
9. Detroit Tigers
10. San Francisco Giants

More of the details will be revealed on The Rally, on 120 Sports and twitter, Monday.

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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