Sports Media Report
TeamWorks Media, the fast growing, award-winning leaders in digital storytelling, today announced a new content series with Minor League Baseball to expand the scope and reach of MiLB’s ultra-popular Copa de la Diversión program. Beginning this week (June 17), MiLB and La Vida Baseball are producing two weekly dedicated shows of “La Vida Baseball Live,” the daily four-hour show produced and formatted for every major social media platform – Facebook, Twitter, Instagram Live, YouTube and LaVidaBaseball.com to tell the story of the teams involved with this unique initiative.
“This expanded content series with MiLB again shows how we are reaching a powerful audience with very unique storytelling,” said Jay Sharman, TeamWorks Media CEO. “The work that is being done to attract and engage the growing Latino audience is amazing, and we are proud to be able to be the megaphone that showcase it to a wider fanbase.”
Between 1-2 PM EDT on Monday and Friday each week, teams participating in the Copa will join La Vida Baseball Live hosts to discuss their new-look logos/personas, the new elements added to the ballpark experience for the Copa and community engagement as part of the organization’s Copa experience. Each week La Vida Baseball Live will feature MiLB initiatives as well as live interviews with representatives, coaches and players from teams, along with developing additional added value content to a wide and engaged audience.
There will also be a 72-team bracket experience in which fans can vote on the best logos in the 2019 Copa de la Diversión along with other customized print and video features throughout the season.
La Vida Baseball (LVB) is the nation’s leading English-speaking Latino baseball digital media company which launched in 2017 as a partnership between TeamWorks Media and the National Baseball Hall of Fame and Museum. It already reaches more than six million English-preferred U.S. Latino fans per month. “La Vida Baseball Live” is hosted by Jennifer Mercedes along with daily contributors including former BBWA president Jesus de Ortiz, Editor at Large Adrian Burgos, Ozzie Guillen Jr. and Julie Alexandria, who provide insights, access and historical context unmatched in the Latino baseball universe of more than 14 million fans.
La Vida Baseball Live launched in February and has since reached an audience of more than 2.5 million, with more than 30% of views occurring after the show ended. Opening Day saw more than 45,000 engagements and up to 50K viewers per day are anticipated across all platforms by the middle of the MLB season.
Through its partnership with the National Baseball Hall of Fame, LVB Live will be able to take its community to places and people they don’t have access to in the most accessible way on any possible device.
