Sports Media Report
A galaxy of cricketing greats is set to converge in India for one of the grandest T20 franchise tournaments, when the inaugural edition of the International Masters League (IML), kicks off this year. The six-team league is the brainchild of two of the greatest global cricketing icons, Mr. Sunil Manohar Gavaskar and Mr. Sachin Ramesh Tendulkar. These two all-time greats will collaborate with India’s leading sports management company PMG Sports and SPORTFIVE, a renowned global sports marketing agency, in establishing a company in India to stage the league.
The International Masters League (IML) will be an annual T20 cricket tournament, initially featuring cricketing stars from six cricket-playing nations – India, Australia, South Africa, West Indies, England, and Sri Lanka. The tournament promises to rekindle memories and draw out new battles, as it brings back the magic of some of the game’s greatest players. Indian legend Sachin Tendulkar’s return is set to reignite excitement among millions of fans eagerly awaiting the Master Blaster’s magic with the bat once more across the 22 yards. Legendary cricketer Sunil Gavaskar has been appointed as the League Commissioner.
The matches are scheduled to held in Mumbai, Lucknow and Raipur.
PMG Sports and SPORTFIVE will be providing services for some of the commercial and operational aspects of the league including sourcing franchise partnerships, commercial rights partnerships, on-ground execution and broadcast production.
