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Spider-Man, NBA Fan: Sony Pictures And ESPN Team Up For Four Innovative Spots Airing During NBA Finals

When fans tune into the NBA Finals on ABC, they’ll be joined by two superfans – superheroes Peter Parker/Spider-Man and Tony Stark/Iron Man. In advance of the July 7 release of “Spider-Man: Homecoming,” this summer’s most highly anticipated movie, ESPN CreativeWorks and Sony Pictures have collaborated on a series of ...

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NBA Legend & Basketball Analyst Steve Smith Joins David Stern & Others On Investment Team For SportsCastr.Live, Recently Announced Video Platform for Sports

As the landscape of sports broadcast continues to shift, 14-year NBA veteran and current NBA TV studio analyst Steve Smith has joined forces with the prestigious team of sports executives behind SportsCastr.Live, a pioneering video platform that redefines what it means to ‘call a game.’ The live streaming platform – ...

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Russell Wilson Three Peats As Host of Nickelodeon Kids Choice Sports

Forget the demise of the “Legion of Doom,” Russell Wilson is back for another round of golden slime this summer. The Seahawks QB will make his third straight appearance as host of Nickelodeon Kids Choice Sports Awards which will air Sunday, July 16, at 8:00 p.m. (ET/PT), Kids’ Choice Sports ...

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Media Standouts Cohen, Gammons, Castiglione, Rosenthal Get TOPPS Cards

Gary Cohen, longtime voice of the Mets, Hall of Famer Peter Gammons, Red Sox radio voice Joe Castiglione and Fox Sports veteran Ken Rosenthal will adorn new TOPPS card as part of a special set which goes on sale on Wednesday at topps.com. Cohen, a Queens native, has served as ...

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NBC Sports Group Presents Live Coverage Of Penn Mutual Collegiate Rugby Championship

NBC Sports Group presents live Rugby Sevens action from the annual Penn Mutual Collegiate Rugby Championship from Talen Energy Stadium in Philadelphia, Pa., on NBC and NBCSN. Coverage begins on Saturday at 3 p.m. ET on NBC with live preliminary-round matches, followed by live coverage on NBCSN at 5 p.m. ...

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ESPN & USA Ultimate Reach Multi-Year Deal

USA Ultimate, the national governing body for the sport of ultimate in the United States and proud member of the U.S. Olympic Committee, and ESPN announced today a multi-year agreement whereby ESPN will present the sport’s premier event properties, including the Triple Crown Tour. As part of the agreement, ESPN ...

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Is New Sevens Rugby League Built For A Milennial Audience?

For several years we have heard about the horse race between rugby and lacrosse as the fastest growing team sports in the U.S. Lacrosse has its pro indoor and outdoor leagues and its massive audience for the NCAA Final Four; rugby has the Olympics and the occasional visits from the ...

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Beat The Streets Wrestling Presents Annual Awards At Annual Benefit; $1.2 Million Raised

Seven area student-athletes and five coaches were honored Wednesday night at the annual Beat the Streets benefit, following the freestyle matches in Times Square that afternoon and evening. A total of $1.2 million was raised for the organization, which works directly with the New York City Department of Education in ...

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Branson, Wittenberg And Fun And Games…

Even Sir Richard Branson is getting into eSports? Well sorta. On Thursday Branson and Virgin Sport Mary Wittenberg formally kicked off their first U.S. event push in San Francisco, with a press event to get Virgin Sports San Francisco off and running, and the former New York Roadrunners CEO hinted ...

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Topps Now To Offer Special Jeter Card on Monday

Topps, through its ToppsNow partnership with MLB, will issue a special card Monday for fans to commemorate Derek Jeter’s number retirement on Sunday at Yankee Stadium prior to the game vs. the Houston Astros. The card, which will be available on topps.com for 24 hours, will show all the images ...

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