In his new book, noted sports business industry pioneer Rick Horrow posits the beginnings of what we’ve come to know as the modern sports industry to 50 years ago, during the time of the 1972 Munich Olympics, the undefeated Miami Dolphins, and the passage of Title IX legislation, among other ...

Athletes First Partners (A1 Partners) todayannounced they have been retained by Six Flags Entertainment Corporation to represent all 27 Six Flags theme parks across North America, creating the first-ever joint marketing and sponsorship program Six Flags has ever offered. It is the largest and most ambitious partnership opportunity in Six ...

Ready®, one of the fastest growing premium sports nutrition brands in America with co-owners Aaron Donald and Giannis Antetokounmpo, today announced a partnership with Susan G. Komen®, the world’s leading breast cancer organization. Ready® is committing significant funding in support of Komen’s work against breast cancer by donating $250,000 to Susan G. Komen to help fund breast cancer research and patient support services Beginning in January, the signature Ready® Bars ...