The National Lacrosse League (@NLL), the premier professional lacrosse league in the world, today announced that AT&T will be the league’s first-ever official Telecommunications partner in the United States. The AT&T deal is the latest in a series of announcements that continues to amplify the growth of the NLL into ...

Anheuser-Busch InBev today announced a landmark partnership between the iconic Dominican pilsner Presidente Beer and Alex Rodriguez, with the baseball legend and entrepreneur joining as Chairman of Presidente USA. Long associated with Miami sports, Presidente Beer is taking the next step in its legacy by partnering with Rodriguez, who will ...

SiriusXM today announced an exceptional week of programming for Super Bowl LIV in Miami Beach, offering multiple live broadcasts of the game in seven languages, a dedicated Super Bowl LIV pop up channel, plus a wide-ranging mix of sports, entertainment and music programming that will connect listeners with many of today’s ...

When the Rams and Chargers moved from St. Louis and San Diego, respectively, the prospect of a new, state-of-the-art facility was one of the major amenities. Now, SoFi Stadium in Inglewood, home of the legendary Forum, is in the final stages of construction. A contingent of media got a first-hand ...

LaLiga North America today released their newest documentary series, Soñando con LaLiga, which details the experience and progress of the best 17 players from the Allstate Sueño Alianza National Showcase while they traveled to Spain and competed against LaLiga academies and in front of LaLiga coaches and scouts. Several of the players ...

Heroes Media Group, LLC., (HMG) announced today that “Challenge Extended,” a new podcast by Disabled Sports USA (DSUSA) will debut in February 2020, on the Heroes Media Group Network. DSUSA sees this podcast as an extension of their “Challenge” magazine, a leading source for adaptive sports information. DSUSA is the nation’s ...

SiriusXM today announced its extensive coverage for this year’s PGA Merchandise Show, the industry’s MAJOR of Golf Business, (Jan. 21-24) in Orlando, Florida. SiriusXM PGA TOUR Radio, SiriusXM’s exclusive 24/7 golf channel, will deliver four days of coverage from PGA Show Demo Day at the Orange County National Golf Center and the 2020 ...

Pac-12 Networks’ remaining live broadcast schedules for spring 2020 include selections for regular season beach volleyball, men’s volleyball, men’s and women’s lacrosse, women’s water polo and wrestling.   The beach volleyball broadcast slate begins on Feb. 22 with four contests, available on the Pac-12 Now app, featuring Arizona and Arizona State. Back-to-back national champion UCLA makes its Pac-12 ...

Need some cool new wall swag from LSU or Clemson? Ready for Super Bowl? Now you can buy it anywhere. Winning Streak Sports, makers of custom designed wool banners that fans love, announced an exclusive five-year partnership and representation agreement that will service nearly 95% of the entire U.S. college ...

Five months prior to Opening Day, Major League Baseball needed to ensure the eCommerce platform and partner they chose would be able to handle the migration of millions of MLB.tv and At Bat subscribers off of a Legacy system. The solution needed to scale to thousands of concurrent service agents, ...