FE Legends Bomber (Steve Yzerman, Nicklas Lidstrom) FE, one of the leading brands focused on sustainability in the apparel business, today formally announced their entrance into the growing space of ‘sports culture,’ with The Legends of the Game Collection, a limited-edition line of collectible reversible bomber jackets that pay tribute ...
Read More »Hoops Legends Group Taps Heartlent Group For New ID
Charles Barkley-Animation The National Basketball Retired Players Association (NBRPA), in celebration of its 30th anniversary, is teaming up with sports marketing collective HEARTLENT Group to re-fresh the organization’s visual identity. As part of the partnership, the creative team at HEARTLENT Group, led by managing partner and head of creative Elliot Gerard, is creating new enhancements for ...
Read More »Legends Media & Entertainment Adds Peter Vecsey And Hoop Du Jour To Its Content Offering
The National Basketball Retired Players Association (NBRPA) announced today that veteran NBA columnist and renowned basketball insider Peter Vecsey ([email protected]) has joined its content team, sharing his thoughts via his popular Hoop du Jour platform each week. Hoop du Jour will be featured content for Legends Media & Entertainment (LME), the multifaceted story-telling ...
Read More »Legends Media & Entertainment Experiences Solid Growth In First Three Months Since Launch
The National Basketball Retired Players Association (NBRPA) today announced the numbers for the first three months of the expansion and launch of Legends Media & Entertainment (LME), a multifaceted storytelling platform producing, distributing and quantifying the wide reaching stories of many of the NBA and WNBA’s biggest stars. In three ...
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