Counterpoints, a new sports analytics podcast, launched this week, with sports analytics consultant, author, and speaker Ben Alamar proposing that basketball IQ, separate from measures of athleticism or past performance, is a predictor of a player’s success in professional basketball. Co-hosted by Ben Shields, who teaches sports analytics at the MIT Sloan School of ...
Read More »NBA 2K League Partners with HyperX for Its Inaugural Season
The NBA 2K League and HyperX today announced a new partnership that will make HyperX the Official Gaming Headset of the NBA 2K League. The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc., is set to debut May 1 with 17 teams ...
Read More »NBA, NLL, PGA Among ‘Bleacher Report Live’ Offerings, Launching In April
Global media company Turner today announced it will launch its new premium live sports streaming service – “Bleacher Report Live” – in April. B/R Live will serve as the central hub for both the discovery and consumption of live sports content. The new streaming service will allow fans to find and watch their favorite ...
Read More »Whistle Sports Debuts Dunk League Volume 2 on Verizon Go90
Whistle Sports, a global sports media company, today launches the second season of its popular Dunk League series on Verizon go90, hosted by JC “Mouthpiece” The Voice of Venice Beach. Every Tuesday starting December 5th and running through January 23rd, Dunk League will air regional competitions in Los Angeles and Miami and its main competition in New York ...
Read More »Spalding, Lillard Introduce Digital Content Series
True Takes features Damian Lillard provides a first-hand account of why and how the superior quality of the Spalding Official NBA Game Ball has elevated his game during some of his biggest moments on court. From the grip, to the feel, to the quality, Damian talks about why this ball is ...
Read More »NBA LIVE 18 Launches Free Demo Today
Electronic Arts Inc. (NASDAQ: EA) announced that the NBA LIVE 18 free demo* will launch today for all players with Xbox Live Gold and PlayStation Plus accounts, August 11th on Xbox One and PlayStation® 4. In a franchise first, all progress and unlocked content coming out of the experience will carry over into ...
Read More »Spider-Man, NBA Fan: Sony Pictures And ESPN Team Up For Four Innovative Spots Airing During NBA Finals
When fans tune into the NBA Finals on ABC, they’ll be joined by two superfans – superheroes Peter Parker/Spider-Man and Tony Stark/Iron Man. In advance of the July 7 release of “Spider-Man: Homecoming,” this summer’s most highly anticipated movie, ESPN CreativeWorks and Sony Pictures have collaborated on a series of ...
Read More »120 Sports Makes More Noise
We hadn’t heard from Chicago-based digital first sports provider 120 Sports in a while since its explosive launch about 18 months ago, but recent developments seem to point to a louder shift in engagement for the venture co-owned by MLB, the NHL, Time Inc. and some other notable investors. First ...
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