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Jackson, Mayfield Pace Social Presence Among Heisman Candidates

Lamar JacksonLouisville QB Lamar Jackson, last year’s Heisman Trophy winner, and Oklahoma QB Baker Mayfield, this year’s favorite, are ranked as the top two candidates by their estimated value per social media post, according to top athlete marketing platform opendorse.

Jackson’s Twitter following of around 139,000 at press time and strong engagement places the value of his posts on the platform at around $2000. With more than three times as many followers on Instagram (492K), Jackson’s posts there are worth about $7000.

Next in line on that estimated social audience value is Mayfield (Twitter, $1500; Instagram, $5000), followed by Penn State RB Saquon Barkley ($1000/$3000).

Co-founded by former University of Nebraska football teammates, Blake Lawrence (CEO) and Adi Kunalic (President), opendorse automates branded content distribution for their active roster of 2,500+ of the biggest sports stars in the world – including former Heisman award winners — engaging 800 million sports fans across the world.

See the list of candidates and their estimated values on the chart below:

opendorse heisman

About Jerry Milani

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Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for FAN EXPO, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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