Sports Media Report
NASCAR® and NBC Sports have teamed up to launch TrackPassTM on NBC Sports Gold, a new streaming product representing NASCAR’s most significant undertaking in the direct-to-consumer space. Set to launch in early December, TrackPass on NBC Sports Gold builds off the foundation set by FansChoice.tv and immediately becomes the most robust live and on-demand motorsports content offering in the domestic digital marketplace.
TrackPass on NBC Sports Gold will bring fans more exclusive live motorsports events and an extensive library of archived documentaries and films. The platform will offer exclusive live viewing of a multitude of motorsports, including American Flat Track, select ARCA Menards Series™ events (including ARCA Menards Series East and West races), NASCAR Whelen Modified Tour™, and tentpole grassroots racing events, as well as NASCAR Cup Series™ and NASCAR Xfinity Series™ practice and qualifying sessions (NBC Sports’ half of the schedule only).
International Motor Sports Association (IMSA) enthusiasts are also covered, as TrackPass on NBC Sports Gold will feature live and archived content from the IMSA WeatherTech SportsCar Championship™, IMSA Michelin Pilot Challenge and IMSA Prototype Challenge. Live NASCAR national series races (NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Gander Outdoors Trucks Series™) will not be offered on the platform.
“The launch of TrackPass on NBC Sports Gold is a significant step forward in both our commitment to grassroots racing and the evolution of our direct-to-consumer strategy,” said Steve Phelps, NASCAR president. “By partnering with NBC Sports, we can deliver more high-quality content to fans who have passionately followed their favorite racing series via FansChoice.tv, while increasing product availability and reliability.”
“Our partnership with NASCAR on TrackPass on NBC Sports Gold is a win for racing fans across the U.S., from four-wide action at superspeedways to two wheels sliding across dirt tracks,” said Sam Flood, executive producer and president, production, NBC and NBCSN. “TrackPass will deliver unprecedented, exclusive live coverage of a wide variety of diehard racing fans’ favorite series – from IMSA, ARCA and American Flat Track, to grassroots racing at iconic local tracks like Bowman-Gray Stadium and Myrtle Beach Speedway. TrackPass is a must-have for passionate race fans.”
Fans can access all the content on TrackPass on NBC Sports Gold for $4.99/month or $44.99/year. Series-specific subpackages for IMSA, AFT and NASCAR Roots content will also be available. Both the IMSA and NASCAR Roots (which includes ARCA, Whelen Modified Tour, tentpole grassroots events and select NASCAR practice and qualifying sessions) packages are $2.99/month or $19.99/year. The American Flat Track package will have a $1.99/month or $10.99/year introductory rate for 2020. Existing FansChoice.tv registered users will receive an introductory free trial to TrackPass on NBC Sports Gold.
While FansChoice.tv was a web-based platform, TrackPass on NBC Sports Gold allows users to stream content on a NBCSports.com and on mobile and connected devices via the NBC Sports app, letting fans experience racing action on their preferred hardware, including big-screen environments.
In the meantime, catch the crowning of the 2019 Monster Energy NASCAR Cup Series champion from Homestead-Miami Speedway this Sunday, November 17, at 3 p.m. ET on NBC.
