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MVPindex® and Umbel® Announce Merger

Industry leaders MVPindex® and Umbel® today announced the merger of the two companies, reinventing the way the entire sports and entertainment ecosystem – from brands and agencies to properties and talent – measures the value and impact of their digital marketing spend, including sponsorships and social media campaigns. The new entity will ...

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Ski Filmmaker Warren Miller Documentary Nearing Completion

The official documentary on the extraordinary life of groundbreaking ski filmmaker Warren Miller is nearing completion in 2018 by a production team led by Lorton Entertainment, BoBCat Studios, and O’Malley Creadon Productions. The film, directed by award-winning filmmaker Patrick Creadon and produced by Christine O’Malley and Jeff Conroy, contains the last on-camera interview with Mr. Miller before ...

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musical.ly and NBC Olympics Partner to Showcase Special Moments From PyeongChang

musical.ly, one of the world’s most popular mobile platforms for entertaining short videos, has partnered with NBC Olympics to provide a variety of ways for fans to experience the XXIII Winter Olympics. Through content created by influencers and NBC Olympics, the partnership makes it possible for fans from afar to ...

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Ira Rainess Named President of Alliance MMA

Alliance MMA announced today that Ira S. Rainess has been appointed President of the company, effective immediately. For nearly 30 years, Rainess has focused on complex legal deal structuring and business development for high-profile clients such as NFL Hall of Famer Ray Lewis and Major League Baseball legend Cal Ripken, Jr. ...

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LPGA Strikes Landmark Social Marketing Deal For Their Athletes

Strike one for the Ladies Professional Golf Association (LPGA) and its player marketing in social. Tuesday, opendorse, the leading athlete marketing platform that helps the biggest brands in sports share content on social, announced an alliance with the LPGA, which will provide more than 200 LPGA Tour players with access to ...

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YuppTV to Exclusively Broadcast Hero Nidahas Trophy 2018

Cricket aficionados can catch the fast-paced action and the nerve-wracking excitement of the upcoming tri-nation series, Hero Nidahas Trophy 2018, between Bangladesh, India and Sri Lanka on YuppTV, the world’s leading OTT brand for South Asian content. The T20 matches will be held in Colombo, between March 6th and March 18th. ...

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The Doctor is in! Julius Erving House Call with Dr. J on reVolver Podcasts

Get ready for the highly anticipated launch of House Call with Dr. J. on reVolver Podcasts. Hosted by the NBA legend himself, Julius Erving, House Call with Dr. J. will feature interviews and discussions with star athletes, celebrities and people of interest who have dared to be great. Guests will share impactful life ...

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Daytona 500 Coverage Live on SiriusXM

SiriusXM will offer the most comprehensive audio coverage of the 60thrunning of the Daytona 500 on February 18, as well as all the news and events of NASCAR’s anticipated Speedweeks leading up to race day.  Subscribers nationwide will have access to the live race broadcast, in-car audio from some of the sport’s top ...

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What If America Lost World War III? New Novel ‘A Mound Over Hell’ Portends

BHC Press has announced it will publish Gary Morgenstein’s provocative new science fiction-baseball novel A Mound Over Hell to launch the author’s The Dark Depths book series. The publishing date is currently set at March 29. In making the announcement, BHC Press said, “This is one of the most unique ...

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IMDb Reveals All-Time Most Popular Sports-Themed Movies

Many sports fans keep their own lists of favorite sports-themed films. (Mine: Pride of the Yankees, Hoosiers, Bang the Drum Slowly, Hoop Dreams, Miracle, Raging Bull, in no particular order). IMDb has put together its list of the top 10 user-rated films by its proprietary rating system. There’s an emphasis ...

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