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Tough Mudder Continues Global Expansion with ESPN and Sports Media and Entertainment 360 Partnerships

Tough Mudder, Inc. announces global expansion deals with ESPN Media Distribution and Sports Media and Entertainment 360 (SME360) that furthers the brand’s global content reach and geographic event footprint. ESPN Media Distribution, the rights agency division of the global sports network, will represent Tough Mudder’s global video rights for the ...

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Israel Victory First In Set As Topps Now™ to Feature WBC Greatest Moments Daily

Israel’s 10-inning victory over Korea on the first day of the World Baseball Classic™ gets the first Topps Now treatment as Topps, the exclusive trading card partner of Major League Baseball, and the WBC are teaming to bring baseball fans exclusive, tantalizing Topps Now™ cards starting today. Scott Burcham‘s two-out RBI single ...

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Sinclair To Acquire Tennis Media Company; Aligns Tennis Magazine, Tennis.com And Tennis Channel On Unified Platform

Sinclair Broadcast Group, Inc. announced this week that it has acquired the assets of Tennis Media Company, the owner of Tennis magazine and Tennis.com, for $8 million plus an additional $6 million earn-out potential based on certain contingencies. The acquisition will create a unified media platform that combines Tennis.com, the ...

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Free Instant Photography System Launched Via RAM Racing’s Technology Division

EnMotive, RAM Racing’s technology division, officially launched a new integrated system delivering race results, free real-time race photos and shareable digital content via a single platform on February 4Th at the Dallas Hot Chocolate 15k and 5k after a trial roll-out at recent Hot Chocolate races in Atlanta and Nashville. ...

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15 Seconds of Fame Announces Multi-Year Partnership with MLBAM to Deliver Personal Video Highlights to Fans

15 Seconds of Fame (15SOF), a breakthrough technology and social media platform, today announced a multi-year partnership with MLBAM that will, for the first time in broadcast history, deliver personal video content never before available to fans – their appearances on live baseball game telecasts – through a simple download ...

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USTA, French Tennis Federation Look To Turn Marketing Green Into Red Clay Gold

American tennis and red clay have not been the best of matchups over the years—A Williams sister here, a Roddick there, even a random Capriati—but overall U.S. success has been on hard surfaces and grass. Maybe that can finally start to change via a new business- supported partnership at the ...

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Equestrian Lifestyle Channel Set To Make Debut In Canada

Ride Television Network, Inc., (RIDE TV) and the Canadian Radio-television and Telecommunications Commission (CRTC) have announced that RIDE TV will be added to the list of non-Canadian programming services and stations authorized for distribution in Canada. RIDE TV will be the first network of its kind in Canada and will ...

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Where is Twitter Streaming Making An Impact In Sports? How About Lacrosse?

There was huge buzz around Twitter’s mega partnerships with leagues like the NFL and how the live streaming of games on the platform will be transformative. While there is no doubt those partnerships are still evolving and have become a great conversation and marketing piece on what is already a ...

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‘Andre The Giant’ to Debut on HBO

HBO Sports, WWE® and the Bill Simmons Media Group will produce ANDRE THE GIANT, a documentary film examining the life and career of one of the most beloved legends in WWE history. The ambitious and wide-ranging documentary film will explore Andre’s upbringing in France, his celebrated career in WWE and ...

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Yankees’ Sanchez Takes Mantle’s Vaunted No. 7 Topps Card

New York Yankees star catcher Gary Sanchez, who hit 20 home runs in 53 games in his rookie season in 2016, may or may not be the next Mickey Mantle in the Yankees lineup. But the powerful 24-year-old is following in The Mick’s footsteps in another way for Yankees fans ...

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