The age of the athlete as brand endorser without middle man, or agency is continuing to grow, and now it’s expanding even deeper into the intercollegiate world. On Tuesday Conference USA (C-USA) took a pretty bold leap to show how their athletes can be effective ambassadors by becoming the first ...

NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from PyeongChang, South Korea, this February. The series will stream on Netflix, the world’s leading internet entertainment service, and will profile Olympic gold medalists Shaun White, Mikaela Shiffrin and Lindsey Vonn, among others. ...

CBS Sports and Tough Mudder, Inc., a leading sport, active lifestyle and media brand, have expanded their Tough Mudder X partnership to broadcast the competition on CBS three consecutive weekends this July.   Based on the success of the inaugural 2017 event, Tough Mudder has expanded to include two Tough Mudder X Opens with qualifying rounds ...