On The Air

Tough Mudder, Inc. announces global expansion deals with ESPN Media Distribution and Sports Media and Entertainment 360 (SME360) that furthers the brand’s global content reach and geographic event footprint. ESPN Media Distribution, the rights agency division of the global sports network, will represent Tough Mudder’s global video rights for the ...

Sinclair Broadcast Group, Inc. announced this week that it has acquired the assets of Tennis Media Company, the owner of Tennis magazine and Tennis.com, for $8 million plus an additional $6 million earn-out potential based on certain contingencies. The acquisition will create a unified media platform that combines Tennis.com, the ...

Ride Television Network, Inc., (RIDE TV) and the Canadian Radio-television and Telecommunications Commission (CRTC) have announced that RIDE TV will be added to the list of non-Canadian programming services and stations authorized for distribution in Canada. RIDE TV will be the first network of its kind in Canada and will ...

There was huge buzz around Twitter’s mega partnerships with leagues like the NFL and how the live streaming of games on the platform will be transformative. While there is no doubt those partnerships are still evolving and have become a great conversation and marketing piece on what is already a ...

HBO Sports, WWE® and the Bill Simmons Media Group will produce ANDRE THE GIANT, a documentary film examining the life and career of one of the most beloved legends in WWE history. The ambitious and wide-ranging documentary film will explore Andre’s upbringing in France, his celebrated career in WWE and ...

On the heels of a successful debut season, AT&T*AUDIENCE® Network gives the greenlight on a second season of “Religion of Sports.” The second season of the original documentary series will air later this year exclusively on DIRECTV, DIRECTV NOW and AT&T U-Verse. The show is executive produced by New England ...

Nickelodeon and the National Football League (NFL) are bringing kids into the huddle with brand-new content and exclusive coverage of the events leading up to Super Bowl LI in Houston, Texas, beginning Wednesday, Feb. 1. Nickelodeon’s on- and off-channel events include Superstar Slime Showdown at Super Bowl, a one-hour original ...

After a nearly two-decade hiatus, the International Hot Rod Association (IHRA) and ESPN have signed a multi-year agreement for the worldwide leader in sports to resume its partnership with the IHRA. The agreement is effective immediately; broadcasts begin when the 2017 IHRA Drag Racing season opens February 3-5 at Immokalee ...

The potential final season for a Hall of Fame coach and a national basketball institution will be chronicled in a SHOWTIME Sports digital documentary titled Legacy: Bob Hurley. SHOWTIME will debut Legacy: Bob Hurley in six weekly installments exclusively on SHO.com and the SHOWTIME Sports YouTube channel (@shosports) beginning Monday, ...

WWE Superstar, actor and television host John Cena is set to host Nickelodeon’s 2017 Kids’ Choice Awards, airing live on Saturday, March 11, 2017, from 8-9:30 p.m. (ET/PT). The only live event where kids’ votes count and the biggest stars of the day line up to get slimed, Nickelodeon’s 2017 ...