The National Basketball Association (NBA) and digital entertainment company BroadbandTV (BBTV) today announced their new YouTube channel, NBA Playmakers, which features a slate of original shows starring NBA players and digital influencers. The NBA Playmakers channel is composed of original programming that mixes digital celebrities and their fanbases with NBA players ...

The U.S. Women’s National Team Players Association (USWNTPA) and opendorse, the leading athlete marketing platform, today announced the launch of a partnership that will provide U.S. Women’s soccer players with a solution to build their brands and collaborate with partners on social media. The agreement makes opendorse the official social ...

The Players’ Tribune, the first-of-its-kind athlete-led content platform, today announced its acquisition of Unscriptd, the media and technology company for global athletes. The deal is another step forward for The Players’ Tribune toward its goal of building the world’s largest community of athletes by providing them with unprecedented tools and services so ...