musical.ly, one of the world’s most popular mobile platforms for entertaining short videos, has partnered with NBC Olympics to provide a variety of ways for fans to experience the XXIII Winter Olympics. Through content created by influencers and NBC Olympics, the partnership makes it possible for fans from afar to ...
Read More »NBC Olympics To Present 94 Hours Of Paralympic TV Coverage In March, Nearly Doubling Sochi
NBC Olympics will present unprecedented coverage of the Paralympic Winter Games PyeongChang 2018 this March, including 94 hours on television, which nearly doubles coverage of Sochi 2014. In all, NBC Olympics will present more than 250 hours of coverage across NBC, NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, and ...
Read More »Vonn, Miller, Davis, White Among New Topps Olympic Trading Cards
This week TOPPS will issue its latest set of Olympic trading cards in advance of the Winter Games. TOPPS has been the official trading card partner for the U.S. Olympic and Paralympic teams since 2012, and this year’s set will showcase a record 50 athletes competing in Pyeongchang. The set ...
Read More »Mikaela Shiffrin: Peak Season, A Documentary On The Woman Behind The Wins, Debuts Monday On NBCSN
Exactly 10 days before all eyes are focused on the 2018 Olympic Winter Games, NBCSN presents an inside look at alpine skiing sensation Mikaela Shiffrin (@MikaelaShiffrin) and her journey to PyeongChang, South Korea, with Mikaela Shiffrin: Peak Season. The 60-minute documentary, featuring exclusive one-on-one interviews and self-captured moments, debuts Monday, Jan. 29, at ...
Read More »NBC Olympics Produces Original Series To Preview Winter Olympics
NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from PyeongChang, South Korea, this February. The series will stream on Netflix, the world’s leading internet entertainment service, and will profile Olympic gold medalists Shaun White, Mikaela Shiffrin and Lindsey Vonn, among others. ...
Read More »Folgers® Brand Launches “Here’s To Coaches” Campaign
Folgers®, proud sponsor of Team USA since 2013, today launched its Here’s to Coaches™ campaign for the PyeongChang 2018 Olympic and Paralympic Winter Games, which recognizes coaches who are invested in helping athletes achieve their Olympic glory – one morning at a time, one cup at a time. No one gets to ...
Read More »NBCSN, CNBC & USA Network To Carry More Than 450 Hours Of PyeongChang Winter Olympics Coverage
NBC Olympics will again utilize fully-distributed NBCUniversal cable channels NBCSN, CNBC, and USA Network to televise more than 450 hours of coverage of the XXIII Olympic Winter Games this February from PyeongChang, South Korea. NBCSN will serve as the cable home of the PyeongChang Winter Olympics, televising 368.5 hours of coverage, including 10 days of ...
Read More »How Many People Will Watch A Rugby Match Online? Millions.
We keep hearing more and more about how niche sports are engaging better than traditional team sports in the digital space. lacrosse has grown its audience and now it looks like rugby is as well. United World Sports, the owner and operator of the largest annual rugby events in the ...
Read More »As Olympics Approach, Who Are The Athetes Engaging The Best?
We are now LESS than 100 Days to the start of the Winter Olympics, so it is interesting to see as brands engage who are the athletes who are making the difference in their social space. Some casual fans are bemoaning the lack of NHL stars at the Games, but ...
Read More »Rugby Keeps Growing As China, Ireland Sevens Make First-Ever Trip To The US
The interest and positive mojo for rugby kept going this week, as the International Olympic Committee announced that the game of rugby sevens will continue in the programme through at least the Paris Games in 2024, with US officials hopeful that the growth in the States will bolster support even ...
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