Analysis

by Sarah Katz (L to R): Katharine Berkoff, Kaylee McKeown, Reagan Smith at W 100m Backstroke Medal Ceremony. Day 1 From the moment my mom and I arrived in Paris, there was a sense of excitement in the air. The airport was lined with decorations, and volunteers were everywhere willing and ...

The Whiz Kids had won it,Bobby Thomson had done it,And Yogi read the comics all the while. Those of us old enough to have lived through the 1981 baseball players’ strike (and, later the ‘94 lockout) remember how severely it damaged the fans’ connection with the sport, which may have ...

As pro sports continue their delayed starts, continuations and finishes to their respective seasons, leagues and partners are brainstorming ways to simulate in some virtual way the experience of attending a game in person. And while some teams are offering fans the opportunity to have “cardboard cutouts” of their images ...

This past weekend ESPN wrapped up The Last Dance with episodes 9 and 10 averaging 5.6 million viewers across ESPN and ESPN2. That was up 10% from the previous week with episode nine reeling in 5.9 million to rank as the third most-watched episode of the run. The original airings ...

Need some cool new wall swag from LSU or Clemson? Ready for Super Bowl? Now you can buy it anywhere. Winning Streak Sports, makers of custom designed wool banners that fans love, announced an exclusive five-year partnership and representation agreement that will service nearly 95% of the entire U.S. college ...

Washington has certainly seen its share of sports success in recent years: a Caps Stanley Cup, the Nats in MLB, the Mystics in the NBA, Virginia not that far away in men’s hoops, even now Georgetown in soccer. Mixed in with all that traditional success is the forward looking work ...

Sports and social media are two of the biggest industries in the world, but how can they combine their forces to help each other succeed? Twitter is a platform that sports fans run to, whether to find information on individual teams or players, view different opinions, or share their thoughts. ...

American tennis and red clay have not been the best of matchups over the years—A Williams sister here, a Roddick there, even a random Capriati—but overall U.S. success has been on hard surfaces and grass. Maybe that can finally start to change via a new business- supported partnership at the ...

There was huge buzz around Twitter’s mega partnerships with leagues like the NFL and how the live streaming of games on the platform will be transformative. While there is no doubt those partnerships are still evolving and have become a great conversation and marketing piece on what is already a ...

For the most part in its brief but successful history, The Players Tribune has been all about still photos and print, with athletes telling their story in their own voice. In recent months the platform has made announcements looking to expand into more video and branded content and this week ...