The Professional Fighters League (“PFL”) and ViewLift today announced a partnership that will leverage ViewLift’s technology to power the PFL’s digital platforms and bring MMA action, behind-the-scenes footage and statistics and metrics to fans worldwide. This partnership between the PFL and ViewLift will enable PFL to share OTT content, in-depth ...

With the 2017-18 NBA regular season wrapped up and first round of playoffs underway, opendorse, the leading athlete marketing platform that helps the biggest brands in sports share content on social, has analyzed data over the past season to determine the NBA’s Rising Stars on Social Media. The continued rise of ...

Sports collectible giant Upper Deck announced today that the company has signed #1 NBA Draft pick and 76ers playoff standout Markelle Fultz to a multi-year memorabilia deal. Fultz recently became the youngest player and only teenager in NBA history to record a triple-double, and has played a noteworthy role in the Sixers’ first ...