While fans and media members grumble about a Jets players fire sale that will keep them in a rebuild mode next fall, the team continues to press ahead with fan and tech-friendly programs that can and should appeal to a casual and less traditional demo. The latest came about Thursday ...

American competitive swimmer and most decorated Olympian of all time Michael Phelps has been chosen by Nickelodeon to receive the Legend Award at this year’s Kids’ Choice Sports 2017. Phelps, who has garnered 28 total medals, will receive the award in recognition of his world record-breaking achievements, unrivaled talent and ...

With the 2017 Major League Baseball season heating up, The Topps Company, the exclusive trading card partner of MLB, is thrilled to release 2017 Topps® Baseball Series 2, the continuation of its MLB flagship brand – which hits shelves today. Topps Baseball Series 2 includes cards of top stars, incredible ...

SportsCastr.Live, the pioneering live streaming video platform that redefines what it means to ‘call a game’ and enhance the fan experience, today announced the addition of Charles “Chuck” Baker to its team of advisors. Baker is one of the most respected and engaged dealmakers in sports, and currently serves as ...

The Drone Racing League (DRL), the global leader in professional drone racing, today announced key multi-year, international partners and sponsors ahead of its 2017 race season. In February, DRL introduced Allianz as the title sponsor of DRL’s elite race circuit, leveraging the insurance brand’s motor racing sponsorship heritage to bring ...

Every time you look around, it is either an eSports property or Drone Racing finding a new partner niche. Wednesday it was DRL back at it again, signing on with betting operator Betfair to provide betting services for the UK’s first professional drone race. Betfair will offer legal wagers on ...

CBS Sports and Tough Mudder, Inc., a leading sport, active lifestyle and media brand, have expanded their multi-year media partnership to debut all Tough Mudder programming on the CBS Television Network. CBS will broadcast seven shows this year beginning July 22. The deal features the launch of the new sports ...

When fans tune into the NBA Finals on ABC, they’ll be joined by two superfans – superheroes Peter Parker/Spider-Man and Tony Stark/Iron Man. In advance of the July 7 release of “Spider-Man: Homecoming,” this summer’s most highly anticipated movie, ESPN CreativeWorks and Sony Pictures have collaborated on a series of ...

As the landscape of sports broadcast continues to shift, 14-year NBA veteran and current NBA TV studio analyst Steve Smith has joined forces with the prestigious team of sports executives behind SportsCastr.Live, a pioneering video platform that redefines what it means to ‘call a game.’ The live streaming platform – ...

Forget the demise of the “Legion of Doom,” Russell Wilson is back for another round of golden slime this summer. The Seahawks QB will make his third straight appearance as host of Nickelodeon Kids Choice Sports Awards which will air Sunday, July 16, at 8:00 p.m. (ET/PT), Kids’ Choice Sports ...